Circular Electronics Challenge

Join us in the fight against e-waste and be part of the solution - your groundbreaking ideas can help create a more sustainable future for both Africa and Europe

This challenge is open to European and African startups


Let's transform the Electronic Circular Economy!

Join us in the fight against e-waste and be part of the solution - your groundbreaking ideas can help create a more sustainable future for both Africa and Europe.

United.b is calling for innovative startups and entrepreneurs to increase the quantity of recovered electrical and electronic equipments and to transform existing recycling circuits. Your startup has the power to transform waste management, to bring electronics circular economy to the next level, or to increase customers trust in refurbished products ?

Participate now, for a chance to launch an experimentation of your solution in partnership with United.b and its subsidiaries.

You will also have the opportunity to pitch your solution at the AU EU Innovation Festival in Cape Town and win a license to the Accelerator squared program!

 Choose from 4 categories

Each category is focusing on key aspects of circular economy circuits in the electrical equipment sector.

Waste Management

How to improve the collection, qualification and/or sorting of waste from Electrical and Electronic Equipment?


How to optimize the refurbishment of Electrical and Electronic Equipment? 


How to ensure "de-pollution" and automatization Electrical and Electronic Equipment recycling processes? 

Global Traceability

How can we leverage on data to increase transparency in the product lifecycle and foster consumers trust?


Opportunities and Incentives


Convince United.b and launch a financed Proof of Concept to start experimenting together! 


Finalist prizes include:

  • Opportunities to launch a financed POC experimentation starting at €5.000 in partnership with United.b and its subsidiaries
As well as:
  • Invitation to the final event in Cape Town 
  • Visibility through United.b and EIA main communication channels
  • A License for the Accelerator Squared online platform

During the Final Event Ceremony, you will have the opportunity to pitch at a major AU-EU Innovation event in front of United.b top executives and network with key players from the European and African innovation ecosystem. 


  • Application

    March 6, 2023 - May 8, 2023

    Answer a few questions & submit your 5–10 slides ppt deck to present your solution.

  • Shortlisting

    May 1, 2023 - May 14 2023

     Projects will be reviewed and selected by United.b and ENRICH in Africa partners.

  • Final Event

    June, 15 2023

    The 3 finalists will be invited to pitch at the AU-EU innovation festival in Cape Town.


Final event

The grand final will take place at the annual AU-EU Innovation Event in Cape Town (South Africa), bringing together key actors from the European and African innovation ecosystem. It is a unique opportunity to earn global exposure and seize amazing networking opportunities. 
During the event, the 3 finalists will pitch their solution in front of a jury of innovation experts and United.b executives.

Date: 15th of June 2023
in Cape Town, South Africa

ENRICH in Africa This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 101004709. This document reflects only the author’s view, and the Commission is not responsible for any use that may be made of the information it contains.