Green Sciences for Cosmetics

L'Oréal for the Future - Join us in developing sustainable and circular innovations to transform the beauty industry

This challenge is open to European and African companies


Welcome to Green Sciences for Cosmetics Challenge!

Startups, benefit from new business opportunities by joining Green Sciences for Cosmetics: L’Oréal is looking for YOUR solution to create a more sustainable future. No matter from which sector you are coming from, it is time to ask yourself:

What if my startup could play a part in sustainable beauty?

The most convincing solution stands a chance to win 1 million euros equivalent of equipment & support for cosmetic incubation.

This is your chance to pitch your solution to one of the world's leading cosmetic brands at the final event in Cape Town and win first-class support, resources and most importantly, experiences that will push your business forward.

Don't miss out on this amazing opportunity to make a real difference. Apply to the Challenge before June 5th, 2023!

Here are some themes to get inspired


Exploring natural and bio-sourced alternatives to synthetic or petroleum-based ingredients.


Exploring ways to reduce energy usage, water waste, or carbon emissions in the manufacturing process.

Skin, scalp or Hair ?

 It's all about exploring innovative solutions to improve our customers self-care routines. 

Open Category

What if, you could pull an unexpected string between your idea and cosmetic ? Be creative, we are open to innovative solutions from any other field!


We look forward to receiving ideas from different industries.


  • Cosmetics
  • Food
  • Creative Industries
  • Agriculture
  • Bio-Medical
  • Textile
  • Paint & Coatings
  • Engineering
  • Film/Photography
*The above list is not comprehensive. If you have a proposal that have similar solutions, feel free to apply!

Opportunities and Incentives


Convince L'Oréal and start experimenting together! 


The grand winner stands to win:

  • A chance to benefit from an incubation program in our laboratory with 1 million euros equivalent of equipment & support for cosmetic incubation

The second and third-placing winners stand to gain: 
  • Mentoring from L'Oréal innovation experts to help them transform their technology
  • Visibility through ENRICH in Africa and L'Oréal main communication channels

All 3 winners will have the chance to introduce their solution to global l'Oréal Research and Innovation teams to discuss acceleration and master class opportunities worldwide. 

During the Final Event Ceremony, you will have the opportunity to pitch at a major AU-EU Innovation event in front of L'Oréal executives and network with key players from the European and African innovation ecosystem. 


  • Application

    May 15, 2023 - June 4, 2023

    Answer a few questions & submit your 5–10 slides ppt deck to present your solution.

  • Shortlisting

    June 5, 2023 - June 6, 2023

     Projects will be reviewed and selected by L'Oréal.

  • Final Event

    June, 15 2023

    The 3 finalists will be invited to pitch at the AU-EU innovation festival in Cape Town.


Final event

The grand final will take place at the annual AU-EU Innovation Event in Cape Town (South Africa), bringing together key actors from the European and African innovation ecosystem. It is a unique opportunity to earn global exposure and seize amazing networking opportunities. 
During the event, the 3 finalists will pitch their solution in front of a jury of innovation experts and  L'Oréal executives.

Date: 15th of June 2023
In Cape Town, South Africa